Letter of motivation

​

Day to day I execute and manage digital media campaigns and strategies for USN and maximise their results – managing and controlling large budgets, as the Digital marketing Manager.

At Popimedia, as the Head of Campaign Management, I managed some of the most well-known brands in South Africa. My primary responsibility was to coordinate, manage and execute campaigns through various online marketing channels to drive ROI / lead generation in support of our client’s goals.

​

Creating, curating, and managing all published content (images, video and written) is part of my day-to-day life and my passion for social media goes a long way ... Hats I've worn include: copywriter, researcher extraordinaire, the Oscar Pistorius video reporter, website & design guru and my favourite – She Who Must Be Obeyed (earned for riding herd on the account executives and graphics geniuses).

​

Having developed a broad range of experiences agency side, client side and freelance I have been fortunate to have played instrumental roles in campaigns of all sizes, from well-funded national multi-channel campaigns, to start-up outreach / viral campaigns.

I am passionate about the science and creative sides of digital marketing and am extremely client and campaign performance focused.

My primary focus is on the planning, strategy, execution, maintenance and optimisation of social media, all in alignment to the clients brief and expectations if it’s to support their SEO, help with engagement of ROI/lead generation or sales e-commerce.

Innovative, analytical thinking and problem solving along with an open and collaborative communication style is my day-to-day strategy.

At Popimedia, I fused media, technology and advertising – the perfect trifecta to maximise brand exposure across social and digital media.