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CV

Lucky-Fish: Free-lancing

 

I am an ambitious individual who is passionate about digital marketing and have over three years experience in the field. I have an excellent understanding and appreciation for technical capabilities and coding with superb commercial awareness. I have the ability to communicate comfortable and competently with technical and non-technical staff.

 

Digital Marketing Lecturer and Consultant
2012 â€“ 2014

 

Subjects of expertise:

Digital strategy,

Pay per Click advertising (PPC),

Search Engine Optimisation (SEO),

Search Engine Marketing (SEM),

Social Media Marketing,

Mobile Marketing,

Website Analytics,

Display Advertising,

Email Marketing, and

Digital Marketing planning.

 

Digital Marketing Consultant and Manager:
Elvis Blue
August – November 2013

 

One of the biggest ways I used social media to build the Elvis Blue brand was by getting closer to his fans. Using Twitter and Facebook gave this star the chance to talk to his fans in a relatively safe environment (although I did all the talking). Since people love "talking to" their favorite stars, this endears celebrities to their adoring hoards even more.

 

I advised Elvis Blue on digital marketing, platform selection, multi-channel management and digital strategy to improve customer acquisition, conversion and retention rates. This included social media - management, monitoring, strategy and content development. I also managed his reputation throughout all social media platforms, monitoring complaints (and compliments) and attending to his fans’ needs of interactionAreas of expertise:Facebook,Twitter, and YouTube.Focusing in the release of his new Afrikaans Album, I drove the correct social media platforms with a great campaign to increase conversions (the goal was to get his fans to download his cd on iTunes). I developed a social media strategy with teasers to go out at certain times especially to his Afrikaans fans.

 

The result: he was number one on iTunes (Afrikaans and South African) his song made it to number one on almost all radio stations in South Africa and his social media fans increased from 37 412 to 66 145 (Facebook) in just three months. The tweets and Facebook posts I wrote and sent out about the new album (the campaign) was published in Huisgenoot and You Magazine.

 

Video Reporter: South African Press Association
2 January 2013 – 14 August 2013 (contracted – 6 months)

 

This was a highlight of my career and where I made my name in the digital industry. I was the sole Sapa Video Reporter in the courtroom during the Oscar Pistorius trail / bail hearing (17 February – 22 February 2013). We were able to introduce this newly formed video news wire service to internal news clients like CNN, BBC, Reuters, ENCA, Carte Blanche, ABC, EWN and AFP curating it for digital selling using digital marketing initiatives and digital advertising.

 

Our main focus was to use social media channels like YouTube and Facebook to distribute our news segments to our client’s advertising the content on social media and the Google Ads Network.

 

Working as a video reporter I gathered, shot, edit, wrote, produced, and presented news in a clear and concise way. I wrote active news copy and engage the viewer in compelling live shots, including setting up interviews, determining where a segment is to be shot and selecting the shots to be used. I compiled data from various sources, investigated, analysed and edited the various news segment of the day.

 

 

Flight Centre: Social Media Marketing Manager
January 2014 – December 2015

 

At Flight Centre Travel Group I manage social media marketing campaigns and day-to-day activities for Flight Centre, Student Flights, Cruiseabout and Flight Centre Associates.

 

While social marketing and advertising are an integral part of our strategy, at its heart, social media is about people, conversations and capturing leads and sales from those relationships - and that's where I come in!

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One of the greatest aspects of being the Social Media Manager of Flight Centre, Student Flights and Cruiseabout - is that I have developed effective branding and online social strategies and increased sales across all leisure brands – social media being the core of my day today – digital marketing is the passion behind it all.

Yes, the travel marketing profession can be a challenging and frustrating one: unrealistic expectations, dizzying change, crazy demands on time—and that’s before heading to the office. That's why I love what I do. Content creating, 24/7 monitoring and quirky ideas - that's what I live for.

Growing all of our global brands on social media is challenging - but great design, better content, promotion, engagement, conversion and ROI goes a long way. I work with big budgets and make the most of it and have excellent knowledge and experience of all platforms and digital channels on strategic, practical and technical levels.
 

Subjects of expertise

Social media advertising (PPC)

Social media marketing strategy

Content Management and creation

 

Duties include:

  • Curate relevant content to reach the company’s ideal customers.

  • Create, curate, and manage all published content (images, video and written).

  • Digital PR on social media platforms.

  • Content strategy, develop brand awareness, generate inbound traffic and cultivate leads and sales.

  • Traditional media and digital media integration.

  • Conduct online advocacy and open stream for cross-promotions.

  • Oversee design (i.e.: covers, thumbnails, ads, landing pages, and blog).

  • Compile report for management showing results (ROI).

  • Being an advocate for Flight Centre in the social media spaces.

  • Map out marketing strategy and then drive that strategy proven by testing and metrics.

  • Monitor trends.

  • Identify threats and opportunities in user-generated content surrounding the business.

  • Analyse campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.

  • Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns. Analyse, review, and report on effectiveness of campaigns in an effort to maximise results.

  • Working with digital marketing budgets - tracking and improving on campaigns and competitions.

Skills

Social Media Marketing

Search Engine Optimisation

Search Engine Marketing

Pay per Click Advertising (PPC)

Mobile Marketing

Google Analytics

Digital Strategy

Marketing Communications

Media and Corporate writing

Microsoft Office

Adobe InDesign CS6

Adobe Photoshop CS6

Adobe Premier CS6

(Adobe Suite CS6)

Copywriting 

Public Relations 

Photography

Videopgraphy 

 

 

Being part of Popimedia, Africa’s largest Ad-Tech Company, means that I am an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of our clients businesses and to drive sales / growth opportunities / ROI.

 

My primary responsibility is to coordinate, manage and execute campaigns through various online marketing channels to drive ROI/ lead generation in support of our client’s goals. 

 

Having developed a broad range of experiences agency side, client side and freelance I have been fortunate to have played instrumental roles in campaigns of all sizes, from well-funded national multi-channel campaigns, to start-up outreach/viral campaigns. 

 

I am passionate about the science and creative sides of digital marketing. Client and campaign focused. 

 

My primary focus is on the planning, strategy, execution, maintenance and optimisation of social media, all in alignment to the clients brief and expectations if it’s to support their SEO, help with engagement of ROI/lead generation or sales e-commerce.

 

Innovative, analytical thinking and problem solving along with an open and collaborative communication style is my day-to-day strategy. At Popimedia, we fuse media, technology and advertising – the perfect trifecta to maximise brand exposure across social and digital media platforms – and we’ve been doing it long before social media became the rallying call for brand exposure.

 

Key responsibilities
•Paid media advertising
•Implementing campaigns across a broad range of digital media and social media channels
•Trafficking media - making bookings, ensuring ads are sent to the publishers
•Setting up analytics and campaign tracking
•Optimising and improving campaign results - client research, audits and making recommendations
•Preparing reports with campaign insights and learnings
•Project management 
•In-depth experience of optimising social media platforms as well as managing the budget optimally

Popimedia: Media Campaign Manager
December 2015 â€“ Present

Previous Employment

Popimedia: Head of Campaign Management
December 2015 – Present

Also known as the big thinking, passionate, hands-on operator and business builder, I can inspire my team, key stakeholders and partners across the business to get behind a major growth strategy. This comes easy for a a commercially minded campaign and digital management specialist, bringing a strong operational background to build and develop effective campaign management processes across all leading performance marketing clients.

I am a very dynamic and driven individual with the ambition to make a real mark on a business, with a strong understanding of the digital paid media advertising landscape. I help build and shape national data driven, paid performance campaigns. At Popimedia I develop and lead a world-class team that manage the biggest brands in South Africa from strategy through execution.

My priority is to deliver the best possible results for my clients at all time. My leadership style is open, transparent and confident, I am able to galvanise my team to perform their very best at all times. I enjoy strategic development and can easily prioritise between supporting existing revenue streams as well as constantly looking for new opportunities. 

Key responsibilities
• Leadership 
• Team-development skills 
• Entrepreneurial spirit
• Exceptional customer service 
• End-to-end campaign management 
• Lead generation 
• Delivery of strategic insights and recommendations across customer portfolios
• Post campaign analysis, develop strategic insights for future campaigns
• Work closely with stakeholders to identify opportunities and develop “test and learn” strategies
• Build strong and credible relationships with senior stakeholders in the chains through effective communication and business partnerships

USN: Digital Marketing Manager 
December 2015 – Present

Current Employment

  • Deliver effective online strategies;

  • Manage the digital marketing budget and allocate funds to maximize ROI; 

  • Plan and execute online marketing promotions and campaigns for all brands including creative briefing and operational setup, budget management, and resource and staff allocation;

  • Oversee SEM campaigns, monthly budgets and work with external stakeholders to drive the success of SEM outcomes;

  • Oversee the development and deployment of email campaigns and ensure detailed reporting is provided for each campaign;

  • Oversee the social media strategies across all brands;

  • Oversee the direct marketing strategy and management of internal customer data to drive specific outcomes for retention and acquisition;

  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs);

  • Implement strategies to grow the customer database for all brands; 

  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points;

  • Work closely with the web development team including overseeing design, functionality improvements and lead generation capabilities;

  • Evaluate customer research, market conditions and competitor data to contribute to overall digital marketing strategy;

  • Review new technologies and keep the company at the forefront of developments in digital marketing;

  • Facebook campaign management / Facebook advertising campaign;

  • Liaising with clients and partners to initiate new campaigns and to drive sales.

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Achievements: 

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